FIRST PRIORITYMake the enquiry route dependable.
In this fictional review, the form appears to send, but no message reaches the business. Fix delivery before buying more traffic.
01 / VISIBILITYDoes the page match the search?
Example finding: the main page says “roofing” but does not explain storm repairs or the service area.
Evidence to collect: page address, dated screenshot and the actual service coverage confirmed by the owner.
Next action: explain repair options, area coverage and the estimate process on a useful service page.
02 / TRUSTCan customers check the work?
Example finding: completed projects are mentioned without photographs or useful details.
Evidence to collect: approved project images, scope and genuine review links.
Next action: add a short, factual project explanation. Do not invent a testimonial.
03 / CONVERSIONDoes an enquiry reach you?
Example finding: a test confirmation appears, but delivery is not confirmed.
Evidence to collect: test time, form response, submission record and inbox check.
Next action: repair the route, repeat the test and confirm the visitor knows what happens next.